Robert Rodriguez On His 'Spy Kids' Stinker

Robert Rodriguez took a page from John Waters and used the marketing strategy of billing hisfourth installmentin the Spy Kids franchise asa "4D" flickby adding scratch-and-sniff scent cards for audiences. It'll be interesting tosee if this add-on "Aroma-Scope" value increases moviegoing beyond just the3D higher ticket prices when the pic opens Friday."When it came time to do Spy Kids 4, I couldn't just go back and do 3D like everybody else is now. I had to bring something extra," Rodriguez told the AP. "Just watching my own kids with interactive gaming, you ask them to watch a movie, it just feels so passive to them. I thought, this helps bridge the gap. It's an interactive thing, almost like playing a game while you're watching the movie."In 1981, John Waters releasedPolyester in "Odorama,"while the2003 toon Rugrats Go Wild also used scented cards.One of the Rodriguez smells is aspy baby's diapers."Originally, we didn't have any really rancid smells, but kids wanted something really stinky in there," Rodriguez told AP. "It really doesn't smell that bad. No one's going to get sick in the theater." Now let's bring back "Sensurround".